When it comes to saleability, a good corporate image and brand is all important and this is a base that Illy coffee has got firmly covered. Illy coffee was founded in 1933 by Austro-Hungarian, Francesco Illy, and is still run by his grandson today. Illy coffee pride themselves on working with the artists and designers in order to create the brand image of Illy, which is largely why it is one of the most likeable and well respected brands of coffee available today.

Illy Coffee – A Tasteful Mixture of Art and Design

Illy coffee is almost as famous for its effortlessly sleek brand design as it is for its delicious tasting coffee and, according to report in the Guardian, the brand’s latest logo was designed by US pop artist, James Rosenquist, who has had his work displayed in the Guggenheim. Illy coffee was one of the trailblazers when it came to selling coffee in cans in 2001 and the drinks instantly became a best seller due to the sublime taste of the coffee and the unique branding of the cans.

Illy Coffee – Cornering the Designer Market

According to the report in the Guardian, Illy coffee successfully managed to corner the ‘designer’ end of the espresso coffee market due to its strong branding and immensely palatable coffee. Whether it be the effortlessly sleek design of the Illy coffee can or the fine attention to detail they have bought to the actual taste of their coffee, Illy coffee look set to be the drink of choice for those who have a discerning taste for upmarket espresso.

Looking for Illy Coffee? Speak to Xpress Coffee UK today
Xpress Coffee UK gives you the best of both worlds: online prices with store service and style. We stock a huge range of coffee machines and coffee makers, including leading brands such as Gaggia and Jura. What’s more, we can provide a range of coffee beans, pods and capsules, along with all the accessories you need to set up a fully-working coffee machine station for your home or business. Take advantage of our great internet deals and promotions. Simply browse our site with your shopping basket now, or call us on 0871 208 1717. Alternatively you can chat online to our coffee experts right now!