Why are Fairtrade products such as coffee becoming so popular?
The popularity of Fairtrade products worldwide is emphatically demonstrated through the latest statistics. £1.6bn was spent on Fairtrade certified products in 2007 according to the Fairtrade Association. This phenomenal number was a 47 percent increase on the previous year. £712.6m was spent on these products in the UK in 2008. These statistics just go to show how important purchasing products which contain the Fairtrade trademark are becoming to consumers. But what actually constitutes a Fairtrade product, and why buy Fairtrade over regular products?
Fairtrade is a strategy to combat poverty and allows for the sustainable development of producers and workers in developing countries. The purpose is to create opportunities for those disadvantaged by the conventional trading system. Products are sold using the international Fairtrade Mark to get a better deal for these people.
When put in terms of the people the products are sold to help, over 7 million people, including farmers and workers, from 58 developing countries, directly benefitted from the total sales of Fairtrade products in 2007.
This goes to show that Fairtrade is a conscious way that people can make an effort help to support these people in developing countries. If we look at the sales of Fairtrade coffee in the UK, just £13.7m was sold back in 1998. However, in 2008, this had increased tenfold to £137.3m. These staggering findings demonstrate the growing clamour for Fairtrade products such as coffee.
Many businesses are now recognising the fact that people are demanding more Fairtrade products in the UK, with these sales figures just underlining this fact. Next time you look to buy your bag of coffee beans you may want to consider Fairtrade.







